Oderase, the first and only fragrance-free, odour erasing bathroom spray in the UK market made by Aqdot, has been awarded the prestigious Cradle to Cradle certification at the Silver level based on an impartial and independent evaluation of the product’s Material Health, Material Reutilisation, Renewable Energy, Water Stewardship and Social Fairness. The assessment was conducted by MBDC, the original creators of the Cradle to Cradle Design™ framework.
Oderase is a fragrance-free odour erasing bathroom spray, leading the next generation of air fresheners. Now available on Ocado in the UK and slated to make it to the United States, its simple and water-based formulation contains Aqdot’s patented odour-eliminating technology Aq™Bit, which captures bad odours and erases them from the air.
This makes Oderase different from other air fresheners because it is so effective at erasing bad odours that it does not need to contain any masking fragrances. Oderase is sold in a pump action, propeller-free aerosol spray with up to 500 spritzes per bottle.
The product has already been endorsed by the independent testing organisations Allergy UK and the Good Housekeeping Institute.
The Cradle to Cradle Certified™ Product Standard – administered by the Cradle to Cradle Products Innovation Institute – provides a continuous improvement pathway toward the development of quality products. With an overall product certification at the Silver level, Oderase demonstrates advanced work across all five attributes and will continue to improve and innovate as clearly proven with its Platinum level reached under the Material Health attribute.
Aqdot also recently achieved a Platinum Material Health Certificate (MHC) for AqBit, the core technology underlying Oderase and other Aqdot products, including AqStar™ M1, a high-performing emulsifier for personal care products.
“Creating safe and sustainable products is vitally important to Aqdot and to have Oderase independently certified by Cradle to Cradle is very rewarding,” said Dr Jing Zhang, co-founder and Marketing Director of Aqdot. “We were supported by MBDC to achieve the Silver level for Oderase, in addition to the Platinum level MHC for AqBit and AqStar M1. We will continue to improve and innovate to ensure that all our products reach the same high ethical standards.”
Cradle to Cradle Certified™ is becoming an international “gold standard” science-based quality certification, which acknowledges continuous improvement and innovation of products and processes towards the goal of being not just “less bad” but also “more good” for people and the planet.
“The science behind odour technology management can be challenging, as we would rather not mask a scent by adding chemicals to the air that may have harmful side effects,” said Jay Bolus, President of MBDC. “The Oderase product achieves this with its innovative formula, leaving behind no chemicals with potentially negative impacts to human health or the environment. This is what Cradle to Cradle certification is all about: creative innovation and adding value to the world of design & manufacturing, all while giving consumers and industry the safety, comfort and inspiration to create more good.”
For more information about Oderase and Aqdot, visit www.oderase.co.ukand www.aqdot.com, or contact Caroline Walker on 0044(0)1325 363436; and to learn about the Cradle to Cradle Design™ Framework and how to get on the path to certification, contact MBDC today.
NOTES TO EDITORS:
Aqdot®is a Cambridge (UK)-based supramolecular chemistry company with a focus and expertise in developing, licensing and selling novel proprietary products. At the core of Aqdot is Aq™Bit, a novel and versatile performance chemistry that has exceptional capability at capturing, holding and releasing materials. In unique and proprietary formulations, this chemistry is game-changing in a wide range of industries, including household and personal care products, fragrances, industrial chemicals, agrochemicals, and pharmaceuticals. Identifying unmet needs in these sectors, Aqdot develops products that enable our customers to introduce novel and differentiated brands and make a truly positive impact on the environment.
MBDC is a firm founded in 1995 by world-renowned architect William McDonough and chemist Dr. Michael Braungart. MBDC originated the Cradle to Cradle® design framework and the Cradle to Cradle Certified™ products program. MBDC leads companies to create a world of good by assessing product designs and integrating the framework into corporate strategy, communications, operations, and supply chains. Using the process of inventory, assessment, and optimisation, MBDC provides unique technical expertise to develop sustainable circular economy solutions around material health, material reutilisation, renewable energy use, water stewardship, and social fairness. MBDC partners with clients to provide scientific assessments and spur design innovation to create a world of good.
Cradle to Cradle Design™ is a registered trademark of MBDC.
Cradle to Cradle Certified™ is a certification mark licensed by the Cradle to Cradle Products Innovation Institute.