AqFresh™ Menstrual Products Consumer Insights Report

AqFresh™ Menstrual Products Consumer Insights Report

Get your free copy of our AqFresh™ MENSTRUAL PRODUCTS Consumer Insights Report featuring the results of our survey of over 900 WOMEN.


To get your free copy, please complete your details in the “CONTACT US” section below, adding “MENSTRUAL PRODUCTS REPORT” in the subject.

Covering women’s attitudes to odour and fragrance and the absorbent menstrual products (pads, liners, tampons etc) they use, and consumer reactions to some exciting potential new product concepts, this AqFresh™ Menstrual Products Consumer Insights Report is based on Aqdot’s survey of over 900 consumers which gives valuable insight for our customers.

This report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of absorbent menstrual consumer products and their nonwoven suppliers.



  1. Survey methodology & sample
  2. Key benefits sought from absorbent products (pads, liners, tampons, etc)
  3. Attitudes to odour removal and fragrance longevity
  4. Consumer interest in new absorbent menstrual products with improved odour control
  5. Key conclusions
  6. How Aqdot can help you meet your consumers’ needs with our AqFresh™ odour capture technology


Example Insights

*** 74% wish their absorbent menstrual product (AMP) could reduce odour more effectively ***

*** 75% are concerned that antibacterial ingredients could irritate delicate skin ***
*** Fragrance-free AMPs are preferred by 65% of Americans vs 30% of Chinese ***
*** 79% of the Chinese would pay a premium for a non-biocidal fragrance-free absorbent menstrual product leaving odours undetectable for 3 hours ***

The report is packed with lots more fascinating consumer insights that could unlock & inspire your next big innovation.


AqFresh™ Technology

AqFresh™ is a versatile new odour capture technology which has been incorporated into hygiene nonwovens used in diapers, pads and medical dressings. It's been proven to significantly reduce product odours and odours from use such as urine, faeces, sweat or menstrual fluids.

 Our patented technology utilizes Cucurbiturils - barrel-shaped molecules with a hollow hydro-phobic cavity and polar portals, enabling them to bind a wide spectrum of unwanted molecules.

AqFresh™ has been proven to reduce urine odour from adult incontinence absorbent pads from ”strong" to "weak” for over 4 hours.


For a free copy of the report, complete your details in the “CONTACT US” section below, adding “MENSTRUAL PRODUCTS REPORT” in the subject.