---
title: AqFresh™ Hair & Personal Care Consumer Insights Report
description: AqFresh™ Hair & Personal Care Consumer Insights Report - free report on consumer attitudes to odour removal, fragrance & hair/skin protection
image: https://blog.aqdot.com/hubfs/Imported_Blog_Media/Canva-sweeping-hair-image.png
---
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# AqFresh™ Hair & Personal Care Consumer Insights Report
[Aqdot](https://blog.aqdot.com/news/author/aqdot)
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### **Get your free copy of our AqFresh™ Hair & Personal Care Consumer Insights Report featuring the results of our global survey of over 500 consumers.**
**To get your free copy, please complete your details in the “CONTACT US” section below, adding “HAIR & PERSONAL CARE REPORT” in the subject.**
Covering consumers’ attitudes to body odour removal, fragrance and anti-allergen and anti-pollution hair/skin protection, and consumer reactions to some exciting potential new product concepts, this AqFresh™ Hair & Personal Care Report is based on Aqdot’s global survey of over 500 consumers which gives valuable insight for our customers.
This report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of hair & personal care consumer products.
### REPORT CONTENTS
1. Survey methodology & sample
2. Common hair / skin types and conditions
3. Hair / personal care brands & products used
4. Key benefits sought from different hair / personal care products and salon treatments
5. Attitudes to odour removal, fragrance and hair/skin protection
6. Consumer interest in new hair / personal care products with odour, fragrance and protection benefits
7. Key conclusions
8. How Aqdot can help you meet your consumers’ needs with our AqFresh™ [odour capture](https://aqdot.com/products/advanced-odour-elimination/) & [fragrance release](https://aqdot.com/products/advanced-fragrance-release/) technology
### Example Insights
- 46% are concerned about the effects of urban air pollution on their hair
- 69% are more likely to feel happy if their hair smells fresh
- 79% wish their hair would continue to smell really fresh between washes
- 76% wish that the fresh scent of their personal care products would last longer
- 74% of regular hair conditioner users would buy a hair conditioner that leaves a fresh scent on hair that lasts up to 10 hours
The report is packed with lots more fascinating consumer insights that could unlock / inspire your next big innovation.
### AqFresh™ Technology
Our patented technology utilises [Cucurbiturils](https://en.wikipedia.org/wiki/Cucurbituril) – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals. They capture malodour molecules whilst holding and slowly releasing pre-loaded fragrance molecules over time for a prolonged sensory experience.
**For a free copy of the report, complete your details in the “CONTACT US” section below, adding “HAIR & PERSONAL CARE REPORT” in the subject.**
### Leave a Comment
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### **Get your free copy of our AqFresh™ MENSTRUAL PRODUCTS Consumer Insights Report featuring the results of our survey of over 900 WOMEN.**
**To get your free copy, please...**
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### **Sign up to receive our exclusive AqFresh™ Pet Grooming Consumer Insights Report featuring the results of an online survey by Aqdot**
**To sign up for your free copy,...**
[Aqdot](https://blog.aqdot.com/news/author/aqdot)
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#### Site Map
- [Home](https://aqdot.com/)
- [Our technology](https://aqdot.com/our-technology/)
- Applications
- [Home & Pet Care](https://aqdot.com/application/home-pet-care/)
- [Deodorants](https://aqdot.com/application/deodorants/)
- [Absorbent Hygiene](https://aqdot.com/application/absorbent-hygiene/)
- [Automotive Interiors](https://aqdot.com/application/automotive-interiors/)
- [News](https://blog.aqdot.com/news/)
- [Resources](https://aqdot.com/resources/)
- [Innovation Expertise](https://aqdot.com/innovation-expertise/)
- About us
- [Our Team](https://aqdot.com/our-team/)
- [Careers](https://aqdot.com/careers/)
- [Contact us](https://aqdot.com/contact-us/)
#### Our Details
Iconix Park
London Road
Cambridge
CB22 3EG (UK)
[info@aqdot.com](mailto:info@aqdot.com)
[+44 (0) 1223 928 000](tel:+44%20(0)%201223%20928%20000)
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#### Site map
- [Home](https://aqdot.com/)
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#### Our details
Iconix Park
London Road
Cambridge
CB22 3EG
United Kingdom
[info@aqdot.com](mailto:info@aqdot.com) [+44 (0) 1223 928 000](tel:+44%20(0)%201223%20928%20000)
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