---
title: AQDOT establishes distribution agreement with SPECIALITIES for Italy
description: AQDOT establishes distribution agreement with SPECIALITIES for its AqFresh™ technology which captures VOCs and malodour molecules.
image: https://blog.aqdot.com/hubfs/Imported_Blog_Media/Specialities-PR-5.png
---
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# AQDOT ESTABLISHES DISTRIBUTION AGREEMENT WITH SPECIALITIES FOR ITALY
[Aqdot](https://blog.aqdot.com/news/author/aqdot)
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### Aqdot, the Cambridge, UK based supramolecular company, is moving into the Italian market after agreeing a partnership with Specialities to distribute its patented Air Quality technology, AqFresh™, throughout Italy.
The technology consists of ‘[cucurbiturils](https://en.wikipedia.org/wiki/Cucurbituril)’ – barrel-shaped molecules – which are highly effective at capturing volatile organic compounds and malodour molecules. These undesirable molecules are quickly attracted to [AqFresh™](https://aqdot.com/products/air-quality/), removing the malodours and pollutants from the air.
Besides molecular capture, the AqFresh™ technology can be used to release fragrances slowly or can concurrently capture malodours while releasing fragrances and thus enhancing the final user experience. It can also be formulated into a product that to neutralize the most common household allergens including pollen and cat dander.
Formulations of AqFresh™ have been extensively tested to meet consumer product standards in the European Union, North America and Asia and have shown no toxicity to human cells. The absence of toxicity indicates lower risk to skin contact or inhalation. This allows for a wide range of applications in which traditional chemicals cannot be deployed.
Hugh Rathbone, Chief Commercial Officer at Aqdot, said: “Specialities prioritise their scientific and formulation expertise to enable their customers to make great products and this capability and their culture makes them a great partner for taking our unique AqFresh™ technology to Italian companies. AqFresh™’s ability to inactivate and contain organic compounds, including allergens, malodours & pollutants, is proven, the technology is safe and cost effective and we believe it has great potential to enhance the products of Italian companies in the consumer and H&II sectors.”
Fabrizio Belli, Director of Specialities, said: “We are honoured to start a partnership with Aqdot. The revolutionary and environmentally friendly AqFresh™ technology will offer to our customers the opportunity to formulate innovative concepts in homecare, pet care, institutional and industrial cleaning”.
NOTES:
Aqdot is a Cambridge (UK)-based supramolecular chemistry company with a focus and expertise in developing, licensing and selling novel proprietary products. At the core of Aqdot is Aq™Bit, a novel and versatile performance chemistry that has exceptional capability at capturing, holding and releasing materials. In unique and proprietary formulations, this chemistry is game-changing in a wide range of industries, including household and personal care products, fragrances, industrial chemicals, agrochemicals, and pharmaceuticals. Identifying unmet needs in these sectors, Aqdot develops products that enable our customers to introduce novel and differentiated brands and make a positive impact on the environment. [https://www.aqdot.com/](https://www.aqdot.com/)
Specialities is an Italian distributor of Specialty Chemicals for the homecare, personal care, industrial and institutional cleaning market. The R&D lab team of Specialities offer a wide technical support to their customers to develop innovative formulation concepts in several fields: ADW, laundry, hard surface, disinfection, probiotics and odour control. [https://www.specialities.eu/](https://www.specialities.eu/)
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