---
title: AqFresh™ Home Freshening Consumer Insights Report 2020
description: Sign up for our free AqFresh™ Home Freshening Consumer Insights Report on the problem of household malodours and air freshening attitudes.
image: https://blog.aqdot.com/hubfs/Woman-Closing-Her-Eyes-Against-Sun-Light-Free-photo-on-Canva-Pexels-scaled-1.jpg
---
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# AqFresh™ Home Freshening Consumer Insights Report
[Aqdot](https://blog.aqdot.com/news/author/aqdot)
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### **Sign up to receive our AqFresh™ Home Freshening Consumer Insights Report featuring the results of an online survey by Aqdot**
****
**To register, please complete your details in the “CONTACT US” section below, adding “AQFRESH HOME FRESHENING REPORT” in the subject.**
Fewer UK consumers are shopping for perfume since the lockdown (from 41% to 8%) whilst 70% of Brits have experienced worsening or new smells arising in their homes since being stuck at home. Could there be a connection?
This AqFresh™ Home Freshening Consumer Insights Report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of consumer products where personal/household/clothing/pet odour is a pain point.
The report covers the key insights & conclusions from an online survey of UK consumers conducted in May 2020. Moreover, the survey looked at the problem of [household malodours](https://aqdot.com/our-technology/), the solutions consumers seek and their attitudes to air & fabric freshening.
### REPORT CONTENTS
1. Aqdot – who we are
2. Survey methodology
3. How consumer behaviour has changed since Covid-19
4. What (and who!) is causing the bad smells in their homes
5. Which smells are the most unpleasant
6. What problems the bad smells are causing
7. Consumers’ attitudes to air-freshening
8. The odour removal solutions consumers want
9. Key conclusions
10. How Aqdot can help you meet your consumers’ needs with our AqFresh™ odour-capture technology
AqFresh™ in a 5-in-1 molecular capture & release technology that removes odours, pollutants, allergens & viruses whilst delivering prolonged fragrance release. The patented technology use [Cucurbiturils](https://en.wikipedia.org/wiki/Cucurbituril) – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals to tightly bind unwanted molecules.
The report is packed with fascinating consumer insights that could unlock / inspire your next big innovation.
**To register, complete your details in the “CONTACT US” section below, adding “AQFRESH HOME FRESHENING REPORT” in the subject, and you will receive a copy of the report within 24 hours.**
### Leave a Comment
## Related Articles
[](https://blog.aqdot.com/news/aqfresh-away-from-home-freshening-consumer-insights-report)
[News](https://blog.aqdot.com/news/tag/news)
### [AqFresh™ Away From Home Freshening Consumer Insights Report](https://blog.aqdot.com/news/aqfresh-away-from-home-freshening-consumer-insights-report)
### **Sign up to receive our AqFresh™ Away From Home Freshening Consumer Insights Report featuring the results of an online survey by Aqdot**
**To register, please complete...**
[Aqdot](https://blog.aqdot.com/news/author/aqdot)
[Read More](https://blog.aqdot.com/news/aqfresh-away-from-home-freshening-consumer-insights-report)
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[News](https://blog.aqdot.com/news/tag/news)
### [AqFresh™ Pet Grooming Consumer Insights Report](https://blog.aqdot.com/news/aqfresh-pet-grooming-consumer-insights-report-2020)
### **Sign up to receive our exclusive AqFresh™ Pet Grooming Consumer Insights Report featuring the results of an online survey by Aqdot**
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[Aqdot](https://blog.aqdot.com/news/author/aqdot)
[Read More](https://blog.aqdot.com/news/aqfresh-pet-grooming-consumer-insights-report-2020)
#### Site Map
- [Home](https://aqdot.com/)
- [Our technology](https://aqdot.com/our-technology/)
- Applications
- [Home & Pet Care](https://aqdot.com/application/home-pet-care/)
- [Deodorants](https://aqdot.com/application/deodorants/)
- [Absorbent Hygiene](https://aqdot.com/application/absorbent-hygiene/)
- [Automotive Interiors](https://aqdot.com/application/automotive-interiors/)
- [News](https://blog.aqdot.com/news/)
- [Resources](https://aqdot.com/resources/)
- [Innovation Expertise](https://aqdot.com/innovation-expertise/)
- About us
- [Our Team](https://aqdot.com/our-team/)
- [Careers](https://aqdot.com/careers/)
- [Contact us](https://aqdot.com/contact-us/)
#### Our Details
Iconix Park
London Road
Cambridge
CB22 3EG (UK)
[info@aqdot.com](mailto:info@aqdot.com)
[+44 (0) 1223 928 000](tel:+44%20(0)%201223%20928%20000)
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#### Site map
- [Home](https://aqdot.com/)
- [Our products & solutions](https://aqdot.com/products/advanced-odour-elimination/)
- [Your industries](https://aqdot.com/industries/home-and-pet-care/)
- [Working with us](https://aqdot.com/working-with-us/analytical-odour-testing/)
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#### Sign up to our monthly newsletter
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#### Our details
Iconix Park
London Road
Cambridge
CB22 3EG
United Kingdom
[info@aqdot.com](mailto:info@aqdot.com) [+44 (0) 1223 928 000](tel:+44%20(0)%201223%20928%20000)
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